- Based at our Melbourne, Burwood Campus + hybrid work arrangements
- Full-time and continuing
- HEW 8 $123,554 - $141,459 + 17% Superannuation
Why work with us?
At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.
Who are we?
Deakin is a cutting-edge public university headquartered in Victoria, revolutionising education with 61,000 students across our campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, Deakin University Lancaster University Indonesia (DLI), GIFT City, India, and our vibrant online environment. We're proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world's universities.
About the Role:
As the Consultant, Marketing Automation you will lead the design and delivery of data driven automated engagement strategies across every stage of the prospective student journey. This pivotal role focuses on building personalised campaigns that drive real outcomes. Leveraging Salesforce Marketing Cloud, your focus will be building scalable communications that engage, convert and retain students.
With experience in driving improvement and through technical expertise, you will support capability uplift within the team, ensuring best practice use of email marketing, automation tools and continuous optimisation of campaign performance.
Building partnerships across areas including creative, recruitment, data and analytics teams, you will work collaboratively to target audiences and align messaging.
As a Consultant, Marketing Automation, you will:
- Analyse complex issues and negotiate effective solutions with stakeholders.
- Lead initiatives and drive improvement in processes and practices.
- Maintain data integrity and compliance
- Provide expert advice aligned to organisational priorities.
- Evaluate progress and adjust plans to achieve outcomes.
To be successful, you’ll have:
- Postgraduate qualifications or extensive relevant experience and management expertise; or an equivalent combination of experience and/ or education/training
- Demonstrated experience in enterprise-level marketing programs using Salesforce Marketing Cloud or similar, including Journey Builder, Email and Automation Studio
- Proven capability in designing and executing strategic lifecycle journeys and omni-channel communications with measurable business impact.
- Demonstrated experience designing, implementing, and optimising automated, data-driven marketing programs.
- Strong understanding of CRM data structures, lead scoring, segmentation, and behavioural analytics.
- Working knowledge of HTML, AMPscript, and SQL for customisation, personalistaion, segmentation, and dynamic content.
Here's how to apply:
Please submit your updated resume and a short cover letter outlining your skills and experience.
For a confidential discussion regarding this role, please contact Andrea Hobbs on Manager, Marketing Automation on andrea.hobbs@deakin.edu.au
For a copy of the position description, please see below:
PD Consultant, Marketing Automation - 586430.pdf
Applications for this position close at 11.55pm on Sunday the 28th of June
Are You Ready?
Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.
We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.
We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.
Pre-employment safety and suitability checks: In accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence, appointment to this role is subject to successful completion of relevant pre-employment checks, including Working With Children Checks and candidate gender-based violence declarations.
Candidates may be asked to declare whether they have been investigated for an allegation of Gender‑based Violence, or determined to have engaged in conduct that constitutes Gender‑based Violence during the course of their previous employment, or otherwise in a legal process. A declaration is not required from individuals who have experienced gender‑based violence. A ‘Yes’ response does not automatically exclude a candidate from employment, and any information provided will be treated confidentially and considered only for relevance to the role and the University’s safety obligations.
