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Marketing Technology Manager

Apply now Job no: 532080
Work type: Full-time
Location: Flexible
Categories: Marketing and Communications

  • Flexible location
  • Full-time (36.75 hours per week) and continuing
  • HEW 9 $122,771 - $130,125+ 17% Superannuation

The Marketing and Recruitment Team is seeking to appoint a Manager, Marketing Technology who is responsible for the implementation, adoption and continuous improvement of Marketing Technology (MarTech) in the Division.

The Manager will Lead the Marketing Division’s Digital Enablement strategy, including the design and development of Deakin’s MarTech infrastructure and it’s supporting data architecture based on Deakin’s digital strategy and campaign objectives. This role will also lead a team of marketing automation specialists and a Producer to drive continuous improvement of data driven marketing techniques across the Division and showcase the value of these techniques by delivering growth in applications to Deakin.

The Manager will engage with units across Marketing & Recruitment to onboard them onto MarTech platforms and enable them to adopt best practice data driven marketing techniques.

Your key responsibilities will include:

  • Lead the Marketing and Recruitment Digital Enablement strategy across a range of projects such as data integration, implementing new platforms, establishing new nurture journeys and enabling teams to utilise MarTech platforms
  • Analyse problems, weigh up a range of options to identify accessible and inclusive MarTech solutions and translate complex issues into clear and understandable goals and targets for Deakin  
  • Work with business stakeholders and technology teams to understand business strategy and translate into action plans for MarTech solutions
  • Conceptualise local plans in alignment with University strategies and monitor program progress and risks, adapts personal and team priorities and plans as required 
  • Provide training, best-practice guidance, and enablement for teams to adopt data driven marketing techniques
  • Develop a network of useful contacts within Deakin and integrate perspectives held within different areas of the University and puts plans in place to build collaboration and develop common goals 
  • Actively engage and enable collaboration across teams and with a diverse range of stakeholders to negotiate inclusive and accessible solutions and achieve strategic goals 
  • Actively encourage and coach others to question traditional assumptions, promotes ideas and review practices and policies and translate into workplace improvements 
  • Develop, maintain and use a variety of systems, processes, diverse range of people and sources to gather information and gain deeper understanding and make critical strategic decisions 
  • Establish systems and procedures to guide work and track progress and strive for excellence and continually evaluate progress and effectively overcomes barriers to achieve outcomes 
  • Use accepted theory and practices to develop and deploy continuous improvement actions to ensure implementation of continuous improvement strategies in own work area 
  • Act as a coach and work with team members to facilitate growth and development by giving balanced, constructive feedback considering individual capability and team performance, in alignment with Deakin’s code of conduct and core university strategies and policies that promote a safe, sustainable and productive working environment.  

To be successful, you’ll have:

  • Postgraduate qualifications or progress towards postgraduate qualifications and extensive relevant experience; or 
  • An equivalent combination of relevant experience and/or education/training (marketing, IT, software development, or other related areas)
  • Experience in MarTech implementation and enablement
  • Certification or equivalent experience in Salesforce CRM and Salesforce Marketing Cloud
  • Experience in the application of digital technologies in a marketing environment and digital marketing campaigns
  • Experience as a program or project manager of a digital, data or technology project

For a copy of the position description, please see below:

Download File Manager, Marketing Technology.pdf

Applications for this position close on 30 January 2023.

Successful applicants will need to comply with vaccination mandates imposed by the relevant state/territory government. Applicants who attend third-party sites to undertake University activities will also be required to comply with any other directions or requirements in place at the third-party location.

Please submit your updated resume and a short cover letter outlining your skills and experience for this role.

For a confidential discussion regarding this position, please James Tonkin, contact, Director, Digital Marketing at  james.tonkin@deakin.edu.au

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

 

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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